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The Importance of AR and VR in Marketing

Not so long ago, we were struck with an immense fascination with virtual and augmented reality after watching Ready Player One. The depiction of virtual and augmented reality was on point. Maybe that is how the world will be in the near future. The days when most of our YouTube feeds were of a futuristic world made us wonder and think. Cut to a few…
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Wayne Gretzky: Creating Legacy Beyond the Ice

Wayne Gretzky: Creating Legacy Beyond the Ice

(Source- Dontgiveupworld) “I knew at a young age, whether I was playing baseball or hockey or lacrosse, that my teammates were counting on me, whether it be to strike the last batter out in a baseball game or score a big goal in a hockey game.” -  Wayne Gretzky Wayne Gretzky, popularly nicknamed ‘the Great One’, is a renowned ice ho…
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Tesco vs. Sainsbury’s: A Supermarket Showdown

Tesco vs. Sainsbury’s: A Supermarket Showdown

Do you know which two are the giants in the United Kingdom’s supermarket industry? You have guessed it right! “Tesco and Sansbury's” It’s a subject of market research as these two brands are the core competitors of each other. These two brands offer almost similar products and services, but there are many differences between these two companies, wh…
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Monica Chikhani- Assisting Businesses To Achieve Incredible Results

Monica Chikhani- Assisting Businesses To Achieve Incredible Results

Every business, no matter how big or little, needs to expand its service or product to a certain market or audience. Monica Chikhani said A select group of people who demand the supply is given it based on demand. Basically, market research consists of two stages. First, as is common knowledge, some businesses don't need to select a specific targe…
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Khaled M. Ismail- Aiding Companies to Realise Their Potential 

Khaled M. Ismail- Aiding Companies to Realise Their Potential 

Although it can seem simple, the job of a business counsellor is far more intricate and all-encompassing. A business advisor uses successful business methods and solutions to guide organisations towards success. Business advisors provide you an advantage over the competition with their thorough market research and organisational abilities. &nb…
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The Story Behind these 9 brand names.

The Story Behind these 9 brand names.

Ever thought how some famous brand names came from? How did they form such interesting names? Often such questions cross our minds while seeing a brand store while travelling or when in an elevator or a seeing a billboard. As we see ads of some brands where do these names come from is the question that strikes us. The person who has ever named a br…
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Coining a Great Brand Name: 7 Tips & Tricks

Coining a Great Brand Name: 7 Tips & Tricks

Naming the brand is a very intellectual task. As it is famously said a brand is a child of a person who founded it. So coining a brand name is a very thoughtful and considerate process. It is tricky as the name should be easy to spell, pronounce, catchy and to remember. The look and feel of the brand should match with the name and theme of the bran…
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