Marketing

The porter’s five forces have worked like magic for many business organizations in the past. One such enduring and influential model is Porter's Five Forces, a concept introduced by Harvard Business School professor Michael E. Porter in 1979. This strategic tool has stood the test of time, proving its relevance in today's era of rapid technological…

Business owners can easily start hosting a business website via various tools available for them to use. Limited budgets for businesses make it difficult to spend money on these kinds of costs. One of the fundamental steps in establishing this presence is learning how to host a business website easily and, even better, for free. The ability to carv…

It has become a necessity for organizations to formulate digital marketing strategies. With the imminent demise of third-party cookies, businesses must adapt and innovate to maintain effective targeting, personalization, and privacy practices. The intricacies of digital marketing strategies in this new era, examining the role of cookies in website …

All e-commerce businesses were once a small online business. They were started in a small room or a garage space in the backyard of a home. The greatest example of it is Amazon. Starting a small online business is preferable as it is cheap and does not require much investment. Any company big or small, has to start small and then gradually increase…

Influencer marketing has become the go-to option for brands lately. Even today if the power of word-of-mouth style marketing is famous, the influencer marketing type has an impact. It involves collaborating with popular and relevant influencers according to the niche to promoter your brand and increase the brand awareness. This is a modern-day busi…

Customer experience is the customer’s overall sentiment while making a purchasing decision. The psychology which a buyer goes through when is to be rightly handled by the brand. The experience through which a customer goes through whether online or offline, is very vital for the brand. Based on the previous or the first buying experience, the custo…

A market entry strategy is the blueprint to enter into the respective sector. It is a blueprint of what and how you’re going to achieve. According to experts, a typical market entry strategy takes 6 to 18 months of hard work. A market entry strategy on paper and trying to implement the same is very different. Practically putting it to action is ver…

Ever thought how some famous brand names came from? How did they form such interesting names? Often such questions cross our minds while seeing a brand store while travelling or when in an elevator or a seeing a billboard. As we see ads of some brands where do these names come from is the question that strikes us. The person who has ever named a br…

Naming the brand is a very intellectual task. As it is famously said a brand is a child of a person who founded it. So coining a brand name is a very thoughtful and considerate process. It is tricky as the name should be easy to spell, pronounce, catchy and to remember. The look and feel of the brand should match with the name and theme of the bran…

Marketing has evolved since digitalization has dominated the sphere. Online promotional mediums have taken the front seat lately. Many brands have accepted online promotion as a medium to interact with the audience and be in their remembrance. The most effective advantage of online promotion is that it reaches a substantial number of people with ve…