Marketing

Get a hold of new strategies for marketing, and sketch out a perfect marketing plan for your company. Stay abreast of everything marketing, and watch out for the new trends to increase your reach.

How Can a Brand get Better at Customer Experience?
Customer experience is the customer’s overall sentiment while making a purchasing decision. The psychology which a buyer goes through when is to be rightly handled by the brand. The experience through which a customer goes through whether online or offline, is very vital for the brand. Based on the previous or the first buying experience, the custo…
5 Steps to Create a Winning Market Entry Strategy
A market entry strategy is the blueprint to enter into the respective sector. It is a blueprint of what and how you’re going to achieve. According to experts, a typical market entry strategy takes 6 to 18 months of hard work. A market entry strategy on paper and trying to implement the same is very different. Practically putting it to action is ver…
The Story Behind these 9 brand names.
Ever thought how some famous brand names came from? How did they form such interesting names? Often such questions cross our minds while seeing a brand store while travelling or when in an elevator or a seeing a billboard. As we see ads of some brands where do these names come from is the question that strikes us. The person who has ever named a br…
Coining a Great Brand Name: 7 Tips & Tricks
Naming the brand is a very intellectual task. As it is famously said a brand is a child of a person who founded it. So coining a brand name is a very thoughtful and considerate process. It is tricky as the name should be easy to spell, pronounce, catchy and to remember. The look and feel of the brand should match with the name and theme of the bran…
Why Branding for Small Businesses is Still Relevant?
Branding for small businesses is the most important aspect of a business. Often it is believed that branding is not as much important. On the contrary, for people to remember the brand, a brands logo is considered the most important element. Many brands are recognized via their logos. It becomes their identity. A brand represents the people’s perce…
Social Media Marketing for Small Business: How it is Spamming the Internet?
Social media marketing for small business plays a pivotal role social  to be visible. People now-a-days craft a social media marketing strategy as equally as a normal marketing strategy. The existence of your business on social media has become an inevitable situation these days. At times businesses knowingly or unknowingly start spamming the …
How to Create unique Social Media Marketing Ideas for Small Business?
A social media marketing ideas are a vision of a business where it wants to reach. Small businesses need to be more creative, swift in actions and decisive. A need for proper problem-solving and fast solutions is needed. A lot of people follow the social media handles of various brands in order to be updated of the latest products or services avail…
All you need to know about Fail-Fast Pattern
The twists and turns of modern business often look like a maze to be navigated. Constant change makes it difficult to foresee what is ahead. The "Fail-Fast Pattern" is a potent tool that may help firms navigate through this chaos, so do not be alarmed. Think of it as a trustworthy compass that enables businesses to overcome obstacles and generate f…
How To Creatively Leverage QR Codes for Your Small Business Marketing?
In today's digitally driven world, small businesses are continually seeking innovative ways to connect with their customers and stand out in a competitive market. One such tool that has gained popularity is the QR code (Quick Response code). Originally designed for tracking parts in vehicle manufacturing, QR codes have evolved to become versatile m…
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