Marketing

Naming the brand is a very intellectual task. As it is famously said a brand is a child of a person who founded it. So coining a brand name is a very thoughtful and considerate process. It is tricky as the name should be easy to spell, pronounce, catchy and to remember. The look and feel of the brand should match with the name and theme of the bran…

Marketing has evolved since digitalization has dominated the sphere. Online promotional mediums have taken the front seat lately. Many brands have accepted online promotion as a medium to interact with the audience and be in their remembrance. The most effective advantage of online promotion is that it reaches a substantial number of people with ve…

Branding for small businesses is the most important aspect of a business. Often it is believed that branding is not as much important. On the contrary, for people to remember the brand, a brands logo is considered the most important element. Many brands are recognized via their logos. It becomes their identity. A brand represents the people’s perce…

Social media marketing for small business plays a pivotal role social  to be visible. People now-a-days craft a social media marketing strategy as equally as a normal marketing strategy. The existence of your business on social media has become an inevitable situation these days. At times businesses knowingly or unknowingly start spamming the …

A social media marketing ideas are a vision of a business where it wants to reach. Small businesses need to be more creative, swift in actions and decisive. A need for proper problem-solving and fast solutions is needed. A lot of people follow the social media handles of various brands in order to be updated of the latest products or services avail…

The twists and turns of modern business often look like a maze to be navigated. Constant change makes it difficult to foresee what is ahead. The "Fail-Fast Pattern" is a potent tool that may help firms navigate through this chaos, so do not be alarmed. Think of it as a trustworthy compass that enables businesses to overcome obstacles and generate f…

In today's digitally driven world, small businesses are continually seeking innovative ways to connect with their customers and stand out in a competitive market. One such tool that has gained popularity is the QR code (Quick Response code). Originally designed for tracking parts in vehicle manufacturing, QR codes have evolved to become versatile m…

Innovation and adaptability are the two key factors to success in the current business scenario. Whether you are an established brand or a budding entrepreneur, test marketing has become an invaluable strategy for gauging consumer interest, fine-tuning products or services, and mitigating risks before a full-scale launch.  One effective and budg…

Email marketing remains a powerful tool in the digital marketer's arsenal. When executed effectively, it can yield impressive returns on investment and foster stronger customer relationships. However, even the most well-intentioned email marketing campaigns can fall flat due to common mistakes that marketers often make. In this article, we will…

The internet is a crowded place where websites compete with one another for visitors' attention and relevance, a place where "blogging" and "SEO" are king. Both are important for online success, but there is a strong argument for blogging over SEO. In this article, you will learn how blogging over SEO can be helpful for your online success. Let'…